“90% of CEOs believe the digital economy will impact their industry. But less than 15% are executing on a digital strategy.”
Digital transformations are revolutionizing the world today. Somewhere or the other while reading about modern business strategies, you always come across this word.
It isn’t just there. 70% of the businesses have a digital transformation strategy or are currently developing one.
So, what is this latest approach? Digital Transformation refers to changes and integration of digital technologies that affect business processes, ecosystems, and models. As it becomes the face of change of multiple industries, it becomes important to address one of the most critical aspects: how to adapt to digital transformation?
But first, what are some of the motivations of digital transformations?
With more and more consumers shifting to online shopping and going omnichannel, becoming digitally capable and effectively dealing with traffic has become extremely crucial. Especially after the pandemic, where everything was suddenly changed to distant interactions, businesses are taking their first steps towards digital transformation journeys to adapt to ongoing trends and to meet customer needs effectively in the modern world.
What is the foundation?
The essential elements of digital transformation are what drives it to deliver results. These involve the integration of digital technology, which enhances efficiency if the right technology that aligns with your business objectives is chosen. Another element of digital transformation is improving customer experience by providing more value to your customers. Digital transformation, additionally, also modernizes the culture of the company and strengthens the core of your business by a strong focus on desired objectives and vision.
What are the challenges?
Before looking at the ways to rightfully adapt to digital transformation, it is extremely important to understand the challenges and the problems that are faced to mainly disrupt the process.
The Right Approach
Company Culture: Resistance towards Change
As said, “Change is the only constant.” Many times, the company culture might be resistant to change and there may be an unwillingness to adapt. Change can be scary and also raise a lot of doubts regarding job security or reasons for the implementation, which can lead to uncertainty and thus disruption of the process.
Acceptance of technology might be another reason. This depends on the approach that each company believes in taking, which involves either waiting for better versions of software or implementing it if an exciting opportunity in the form of software arises.
These might involve a conflict of opinions regarding technological investments which can cause unrest and time lags in the whole process or refusal to the process altogether.
What is the solution?
Engagement at Every Level
This revolves around everyone at every level. By interacting with different stakeholders and constant communication, the idea of digital transformation can be introduced and clarity on objectives can be provided so that everyone is on the same page. This also gains input and buy-ins from different stakeholders. It makes the employees feel valued and more invested in the decision or change.
Encouraging Employees and Increasing Willingness
By mapping out a detailed plan and the changes at an early stage and creating visibility and transparency, you can gain trust and acceptance from various stakeholders of the company. It also makes you future-proof and ready for any risks that might be expected later in the process, making digital transformation adaptation easier as a whole. Training for employees can be started earlier, so they have time to adjust and learn new skills apart from their differing existing skillsets. It all boils down to one fact: accepting that everyone learns at their own pace and respecting that with more time, so they can adopt more and without any confusion.
70% of the businesses fail in digital transformation implementation processes. The solution lies in just a few facts: choosing the right technologies at the right time and communicating and introducing it in the right way. Businesses should maintain transparency within the organization for acceptance and encourage change.
Don’t know who to trust with your digital transformation?
Don’t worry. We got you.
ODES, Complete Digital Transformation
Our skilled, highly experienced professionals help you seamlessly set milestones on this journey and cater to your specific business needs!